Umbrella Local Magazine Issue #11 09/2022

This issue includes:

  • Holiday Promotions Planning; Yes It’s That Time

You may feel like the holidays are a world away, but it’s past time to start planning your holiday promotions for your retail business.

  • The Difference Between SEO and SEM – And Why It Matters

What is the difference between SEO and SEM? You will often hear the terms SEO (search engine optimization) and SEM (search engine marketing) used interchangeably.

  • How To Create Ideal Customer Avatars

Every business wants their marketing dollars to be spent effectively and successfully. We are all looking for a high ROI (return on investment).

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